Why have a public campaign about blood donations?
Canada needs at least 1 million new blood donors to meet increasing demand from Canada’s growing and aging population.
Only two percent of eligible Canadian blood donors donate blood.
Blood plasma donations already do not meet the needs of Canada’s population, and demand for plasma required to make immunoglobulin medications is expected to increase by 50 percent over the next 5 years.
Hospitals in Toronto alone require approximately 71,000 units of blood every year.

